Gartner Research

Automakers' Adoption of Android Auto Meets Industry and Consumer Needs, but at a Price

Published: 31 July 2014

ID: G00268167

Analyst(s): Thilo Koslowski

Summary

The automotive industry will be able to leverage Android devices to extend highly popular mobile applications to the connected vehicle experience. But automakers are at risk of "handing over the keys" to parts of their connected driver experience to Google.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Automakers that adopt Android Auto will benefit from Google's prominence within the mobile application ecosystem, but they run the risk of losing control of the connected driver experience and having to share some vehicle-specific data
  • The battle for supremacy among Android Auto, Apple's CarPlay and automakers' own proprietary platforms will add complexity to automakers' plans to support successful connected vehicle offerings

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