Gartner Research

Hype Cycle for Social Software, 2014

Published: 04 August 2014

ID: G00263981

Analyst(s): Nikos Drakos


Social software is permeating into business activities. In doing so, it creates opportunities for richer interactions and insights as well as new risks. This Hype Cycle profiles relevant technologies to help IT leaders assess their relevance and plan new social software investments.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Virtual Personal Assistants
    • Social Media Risk Management
    • Crowdfunding
    • Persona Management
    • Quantified Self
    • Collaborative Customer Interfaces
    • Internal Hackathons
    • Collaborative Decision Making
    • Enterprise Social Graph
    • Collaborative Work Management
    • Social Co-browsing
    • Design-by-Doing
    • MDM and Social Data
  • At the Peak
    • Social Employee Recognition Systems
    • Social IT Management
    • Expertise Location and Management
    • Social Media Records Management
    • Collaborative Authoring Tools
    • Social Media Analytics
    • Social Network Analysis
    • Social Content
    • Social Learning Platform
    • Crowdsourcing
    • Privacy Management Tools
  • Sliding Into the Trough
    • Social Recruitment Software
    • Enterprise Video Content Management
    • Mobile Collaboration Client
    • Social TV
    • No-Email Initiatives
    • Social Commerce
    • Social Media Compliance
    • Gamification
    • Enterprise File Synchronization and Sharing (EFSS)
    • Social Analytics
    • Social Media Distribution
    • Cloud Office Systems
    • Prediction Markets
    • Virtual Reality
    • Enterprise Social Networking Applications
  • Climbing the Slope
    • Activity Streams
    • Social Profiles
    • Social Media Engagement Applications
    • Socialcasting
    • Enterprise Internet Reputation Management
    • Mobile Social Networks
    • Unified Communications and Collaboration
  • Entering the Plateau
    • Internal Peer-to-Peer Communities
    • Idea Management
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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