Gartner Research

Hype Cycle for Big Data, 2014

Published: 04 August 2014


Big data has just passed the top of the Hype Cycle, and moving toward the Trough of Disillusionment. This is not a bad thing. It means the market starts to mature, becoming more realistic about how big data can be useful for organizations — large and small. Big data will become business as usual.

Included in Full Research

  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Context Brokers
    • Virtual Personal Assistants
    • Personal Analytics
    • Information Valuation and Infonomics
    • Data as a Service
    • Operational Intelligence Platforms
    • Supply Chain Big Data Analytics
    • Quantified Self
    • Data Lakes
    • Hadoop-Based Data Discovery
    • Graph Analysis
    • Open Data
    • Search-Based Data Discovery Tools
    • Graph Database Management Services
    • MDM and Social Data
    • Prescriptive Analytics
  • At the Peak
    • Big Data Analytics for Customer Intelligence
    • Data Science
    • High-Performance Message Infrastructure
    • Predictive Analytics
    • Smart Advisors
    • Information Capabilities Framework
    • Big Data Analytics for Fraud and Security
    • Information Semantic Services
    • Table-Style Database Management Services
    • Enterprise Information Architecture
    • Hadoop SQL Interfaces
    • Internet of Things
    • Logical Data Warehouse
    • Natural-Language Question Answering
    • Wearable User Interfaces
    • Document Store Database Management Systems
    • Complex-Event Processing
  • Sliding Into the Trough
    • Key-Value Database Management Systems
    • In-Memory Database Management Systems
    • Content Analytics
    • Dynamic Data Masking
    • Telematics
    • Hadoop Distributions
    • Entity Resolution and Analysis
    • In-Memory Data Grids
    • Data Warehouse Platform as a Service (dwPaaS)
    • Social Analytics
    • Cloud Computing
    • Linked Data
  • Climbing the Slope
    • In-Memory Analytics
    • Data Federation/Virtualization
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels


Frank Buytendijk

Access Research

Already a Gartner client?

Just stopping by?

To view this research and much more, become a client.

Speak with a Gartner specialist to learn how you can access peer and practitioner research backed by proprietary data, insights, advice and tools to help you achieve stronger performance.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Gartner research: Trusted insight for executives and their teams

What is Gartner research?

Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance.

Gartner research is unique, thanks to:

Independence and objectivity

Our independence as a research firm enables our experts to provide unbiased advice you can trust.

Actionable insights

Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps.

Proprietary methodologies

Our research practices and procedures distill large volumes of data into clear, precise recommendations.

Gartner research is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth.

Tap into our experts

We offer one-on-one guidance tailored to your mission-critical priorities.

Pick the right tools and providers

We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision.

Create a network

Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy.

Experience Information Technology conferences

Join your peers for the unveiling of the latest insights at Gartner conferences.

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.