Gartner Research

Set-Top Boxes Complement Smart TVs to Build the Future Connected Home

Published: 04 August 2014

ID: G00245269

Analyst(s): Paul O'Donovan

Summary

Set-top boxes/dongles and smart TVs will coexist because they don't cannibalize each other's markets. Indeed, they are two sides of the same coin and both are components of the future connected home. Semiconductor vendors and chipset designers should be preparing now.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Because the delivery of 4K video content to smart UHD TVs will first be over satellite pay-TV networks to consumer STBs, semiconductor vendors must focus on the STB market to enable fast time-to-market for pay-TV operators investing in 4K hardware and content delivery
  • Companies like Comcast and Verizon are offering extended services to consumers through their cable TV networks and smart gateways, impacting TV manufacturers that are unable to offer these extended connected home services
  • The impact of brands such as Apple, Google and Amazon using OTT STBs and HDMI dongles to offer access to a wide range of video and proprietary products and services will affect TV manufacturers unable to offer such dedicated marketing

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