Gartner Research

Market Trends: Video as a Service Reforming the Video Establishment

Published: 04 August 2014

ID: G00260876

Analyst(s): Tom Eagle , Sorell Slaymaker


The rise of video as a service is pressuring long-held videoconferencing pricing models and rates, and challenging established channel dynamics. Gartner analyzes these major trends to help strategy planners respond to the opportunities and threats.

Table Of Contents


Market Trend

  • Videoconferencing Prices Dropping, Sales Terms Changing
  • VaaS Enabling New Entrants, Which Often Conflict With Established Service Providers
    • Channel Partnerships
    • Legacy Hardware Vendors Offer White-Label VaaS to Channels
    • Pure-Play VaaS Infrastructure Providers Resell Through Channel
    • The VaaS Channel Conflict

Contrarian View

  • Closed UC Environments Limit VaaS Opportunity

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