Gartner Research

Maturity Model for Digital Marketing Operations

Published: 04 August 2014

ID: G00265384

Analyst(s): Adam Sarner


The marketing operations staff has to help deliver all the powerful processes and capabilities that make digital marketing performance successful. Our maturity model will enable you to identify where to focus to improve your operational capabilities.

Table Of Contents
  • Key Challenges



  • Level 1: Manual
  • Level 2: Augmented
  • Level 3: Automated
  • Level 4: Continuous
  • Level 5: Adaptive
  • What to Do Next

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