Gartner Research

What the Chief Marketing Technologist Needs to Know About the Digital Marketing Hype Cycle

Published: 04 August 2014

ID: G00266857

Analyst(s): Jake Sorofman

Summary

Gartner's Digital Marketing Hype Cycle helps marketers separate the signal from the noise on the path to digital marketing maturity. This research explores which digital marketing disciplines on the Hype Cycle are worthy of the chief marketing technologists' attention.

Table Of Contents

Analysis

  • The Rise of the Chief Marketing Technologist
  • CMTs Must Help Answer Urgent Questions
  • The Digital Marketing Hub: A Control Point for Modern Marketing
  • Data Domain: Targeting Messages, Offers and Experiences
  • Content Domain: Building a Sustainable Content Supply Chain
  • Orchestration Domain: Coordinating Contextual Relevance at Scale
  • Analytics Domain: "Closing the Loop" for Continuous Optimization
  • What to Do Next

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