Gartner Research

What the Chief Marketing Technologist Needs to Know About the Digital Marketing Hype Cycle

Published: 04 August 2014

ID: G00266857

Analyst(s): Jake Sorofman


Gartner's Digital Marketing Hype Cycle helps marketers separate the signal from the noise on the path to digital marketing maturity. This research explores which digital marketing disciplines on the Hype Cycle are worthy of the chief marketing technologists' attention.

Table Of Contents


  • The Rise of the Chief Marketing Technologist
  • CMTs Must Help Answer Urgent Questions
  • The Digital Marketing Hub: A Control Point for Modern Marketing
  • Data Domain: Targeting Messages, Offers and Experiences
  • Content Domain: Building a Sustainable Content Supply Chain
  • Orchestration Domain: Coordinating Contextual Relevance at Scale
  • Analytics Domain: "Closing the Loop" for Continuous Optimization
  • What to Do Next

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.