Gartner Research

Tech Go-to-Market: Using Gartner's Market Clock for Precision Sales and Marketing Strategies

Published: 04 August 2014

ID: G00263411

Analyst(s): Tiffani Bova , Monica Basso , Hank Barnes

Summary

To capture the full value of their innovations across the adoption life cycle and achieve next-level performance, tech provider product marketing and sales leaders can use Gartner IT Market Clocks to plan how to adapt marketing and sales strategies as products mature and buyers change.

Table Of Contents
  • Key Challenges

Introduction

  • What Is the IT Market Clock?

Analysis

  • Adapt Sales and Marketing Strategies for Each of the Four Phases of Market Life
  • Prepare for Change Based on Time to Transitions
  • Understand Buyer Power Based on Commoditization Paths
  • Create Your Own Clock for Your Products and Services
  • Conclusion

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