Gartner Research

Gartner Invest/Community Vision: How Apple Can Grow in an Android-Dominated World

Published: 05 August 2014

ID: G00265809

Analyst(s): Van Baker, Andrew Neff

Summary

Investors' concerns about Apple's ability to grow are being exacerbated by the collective gains of Android-based phone makers. The anticipated iPhone 6 upgrade will boost Apple in the short term, but new growth must come from adjacent markets (such as wearables, healthcare, home, automotive and TV).

Table Of Contents

Analysis

  • Introduction
  • The Starting Point
    • Slowing Growth and a Shift to Low-End Devices
    • Plenty of Positives
  • Implications for Investors
    • How Apple Can Address the Challenges
  • Appendix

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.