Gartner Research

Gartner Invest/Community Vision: How Apple Can Grow in an Android-Dominated World

Published: 05 August 2014

ID: G00265809

Analyst(s): Van Baker , Andrew Neff


Investors' concerns about Apple's ability to grow are being exacerbated by the collective gains of Android-based phone makers. The anticipated iPhone 6 upgrade will boost Apple in the short term, but new growth must come from adjacent markets (such as wearables, healthcare, home, automotive and TV).

Table Of Contents


  • Introduction
  • The Starting Point
    • Slowing Growth and a Shift to Low-End Devices
    • Plenty of Positives
  • Implications for Investors
    • How Apple Can Address the Challenges
  • Appendix

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