Gartner Research

Top Use Cases for Social Marketing in Financial Services

Published: 05 August 2014

ID: G00264645

Analyst(s): Jennifer Polk

Summary

Digital marketers in the financial services industry must convince senior management that the benefits of social marketing outweigh the regulatory risks. Use this research to identify use cases that apply to your company and that demonstrate the value that social marketing brings.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Social Marketing for Risk Management
  • Social Marketing Around Unregulated Topics
  • Social Marketing for Customer Engagement

Case Study

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