Gartner Research

SWOT: Apple, Mac PC Business, Worldwide

Published: 06 August 2014

ID: G00264781

Analyst(s): Annette Jump, Isabelle Durand

Summary

Apple is the No. 2 device and No. 7 PC provider worldwide with a strong, global brand offering a well-designed and integrated user experience. It has successfully expanded its brand across all devices but lacks strong business presence and faces growing price pressure and weaker demand for home PCs.

Table Of Contents

Analysis

  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
  • Implication for Company Being Profiled
  • Company Overview
  • Methodology

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