Gartner Research

The Importance of Measuring the Value of Business Analytics

Published: 06 August 2014

ID: G00261787

Analyst(s): Carlie Idoine


Technical professionals must understand, monitor and communicate the business value of business analytics initiatives to determine where to focus investments and how to prioritize efforts when building the BA architecture. Tracking value over time also helps justify BA resources and commitment.

Table Of Contents

Problem Statement

The Gartner Approach

The Guidance Framework

  • Prework: Assess How Building Out Analytics Capabilities Affects the Role of the Technical Professional
  • Step 1: Prioritize Key Measures Based on Corporate Objectives
  • Step 2: Categorize Projects to Determine Appropriate Measures
  • Step 3: Evaluate How ROI and Business Value Are Impacted by the Technical Solution
    • Data Source Layer Decisions
    • Data Store Layer Decisions
    • Delivery and Presentation Layer Decisions
    • Collaboration Layer Decisions
    • Case Study
  • Step 4: Incorporate Valuation Assessment and Communication Into Each Step of the BA Development Process
  • Follow-Up

Risks and Pitfalls

Gartner Recommended Reading

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