Gartner Research

Strategic Pressures Expand the Chief Marketing Technologist Mandate

Published: 08 August 2014

ID: G00266856

Analyst(s): Richard Fouts

Summary

Chief marketing officers face continued pressure from innovative competitors, agile startups and the momentous demands of the digital customer. As a result, the modern marketing executive needs insight and leadership from the chief marketing technologist more than ever.

Table Of Contents

Analysis

  • The Larger the Organization, the More Likely the CMT Reports to the CMO
    • CMT Compensation Rivals the CMO
  • CMTs Deal With a Growing Landscape of Providers
    • Business Transformation
  • Competitors Emerge From Unexpected Places
  • Connectivity Creates Opportunities for Mass Customization
    • CMTs as Business Strategist
    • CMTs Wear Multiple Hats

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