Gartner Research

Forecast Analysis: Devices, Worldwide, 2Q14 Update

Published: 11 August 2014

ID: G00263705

Analyst(s): Annette Zimmermann, Bruno Lakehal, CK Lu, Annette Jump, William Lutman, Lillian Tay, Ranjit Atwal, Jason Chapman, Tuong Nguyen, Tracy Tsai, Roberta Cozza

Summary

Basic ultramobile tablet growth has begun to moderate, while PCs make a relative recovery. Utility tablets will gain as late-adopter consumers seek lower-priced devices. Premium phones will grow due to lower price points, and basic phones through 4G upgrades in China.

Table Of Contents
  • Overview
  • Companion Documents

Forecast Data

Market Impact

  • Total Device Market: Meeting Users' Needs
    • Ultramobiles Drive Growth
    • More Choice of Premium Ultramobiles
    • Lower Price Points See Invigorated Demand

Assumptions

  • Product Design and Pricing
  • Changes in Consumer Behavior
  • Technology Road Maps

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