Gartner Research

Reorient Payer Analytics Around the Member Experience

Published: 13 August 2014

ID: G00263214

Analyst(s): Jeff Cribbs


Healthcare market forces put a premium on analytics that deliver insight on the member experience and predict member behavior. This research describes the current state of consumer analytics among payers and what actions payer CIOs and IT leaders can take to move forward.

Table Of Contents
  • Key Challenges



  • Immediately Initiate Proof of Concept Projects to Experiment With New Data Sources and Prioritize Integration Efforts
  • Address Talent, Cultural and Strategic Obstacles as Vigorously as Analytic Platform Capabilities
  • Prototype Metrics and Visualizations That Tell a Longitudinal Story of Member Experience by Persona
  • Expect to Use a Practical, Multivendor, Build and Buy Approach to Delivering Member Analytic Capabilities

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