Gartner Research

Market Trends: The Impact of Mobile Device Proliferation on Consumer Research

Published: 14 August 2014

ID: G00263665

Analyst(s): Meike Escherich


An increasing number of research companies use or are planning to use mobile research methods. As mobile becomes the de facto standard of market research, marketing managers and market researchers must learn to evaluate mobile-based methods in the context of technology developments.

Table Of Contents


Market Trend

  • Why Mobile?
  • Market Structure Trend
    • Mobile Research Moving Into the Mainstream
    • Mobile and Cognizant Computing Will Drive Further Change
  • Buyers Trend
    • Mobile Research Toolbox
    • Guidelines to Mobile Method Selection
  • Technology Trend

Contrarian View

  • Privacy Concerns Could Slow Down Mobile Research Growth

Vendors to Watch

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