Gartner Research

Business Moment: Mobile App Increases Customer Experience and a Sports Franchise Revenue

Published: 18 August 2014

ID: G00264288

Analyst(s): Hendrik Bartel


A business moment is very short in duration (even seconds), depending upon the nature of the opportunity. It is important that CIOs, IT and business leaders understand this catalyst sets in motion a series of events involving people, business and things that span multiple industries and ecosystems.

Table Of Contents


  • Digital Business Brings Potential for Numerous Business Moments
  • Example: Using Location Proximity Technology and Smartphones to Improve a Sports Venue User Experience
    • Buy and Receive Tickets
    • Traffic-Based Route Suggestions
    • Carpool Offer
    • Carpool Notification and Pickup
    • Arrival at the Venue, Finding Emily and Buying Merchandise
    • In-Stadium, Step-by-Step Directions
    • Refreshments and Discount Coupons
    • After-Game Traffic and Routing Home
    • Social Engagement and Sharing
  • Implications of This Business Moment
  • What Is Digital Business?

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