Gartner Research

Devise New Content Strategies to Meet the Needs of 'Business Consumers' in the Digital Workplace

Published: 19 August 2014

ID: G00257831

Analyst(s): Matthew Cain , Gavin Tay , Hanns Koehler-Kruener

Summary

Workers expect enterprise tools and apps to be as compelling as the ones they use in their personal lives. IT leaders responsible for digital workplace initiatives must reconsider content strategies in light of this, exploiting consumer computing trends to keep these "business consumers" engaged.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • The digital workplace leads to less linear and more ad hoc ways of working, so IT leaders responsible for these initiatives must reassess the content life cycle
    • ECM Systems and Life Cycle Need to Cover Content Beyond the Firewall
  • Workers are using consumer tools to share content and collaborate, so IT leaders responsible for digital workplace initiatives must introduce EFSS
  • The growing diversity of information sources will require IT leaders responsible for digital workplace initiatives to adopt smart content technologies that contextualize information in more relevant ways

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