Gartner Research CMO: Marketing Is More Experimental Than It Has Ever Been

Published: 19 August 2014

ID: G00265374

Analyst(s): Richard Fouts


Marketing today is more experimental than ever, making some tasks more akin to scientific discovery than clear-cut projects with well-defined boundaries. CMO Lynn Vojvodich describes what this means to the 21st century marketer.

Table Of Contents


  • Exploring the Possible
  • Providing a Compatible Environment
  • Counting on Customers as a Source of Ideation
  • Being There When Customers Need You
  • Tracking CMO Trends
  • Making an Impact
  • What to Do Next

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