Gartner Research

CEOs and CIOs Must Assume That Every Industry Will Be Digitally Remastered

Published: 20 August 2014

ID: G00259094

Analyst(s): Mark Raskino


Digital business is not limited to information goods like music and books. It will blur boundaries so every sector's products are in play, from tobacco to tennis racquets. CEOs and CIOs must convince their boards that digital disruption is a given, and act accordingly.

Table Of Contents

Executive Summary


  • Every Industry Will Be Digitally Remastered
    • What We Mean by "Remastery"
    • What's Really Different: How IT-Based Strategic Change Is Deepening
    • Why It Will Happen to All Sectors Eventually, and When
  • Core Products and Services Will Be Transformed
    • How Products Will Be Transformed
    • How Services Will Be Consequently Transformed
    • E-Business Transformed Processes — Now Digital Business Will Transform Products and Core Competencies
  • Industry Disruption Will Come From Outside and Underneath
    • Incumbents Often Can't Imagine the Change
    • Incumbents Often Can't See a Way Out of the Trap
    • Digital Entryists Will Sometimes Catalyze the Change
    • Startups Will Often Catalyze the Change
    • Traditional Industry Categories Will Blur and Merge
  • Control of the New Digital Industry Platform Wins the Game
    • The Platform Matters More Than the Product
    • Industries Will Operate in the Cloud
    • The Early Platforms Suggest "Winner Takes All" Business Outcomes Will Be Common
    • The Battle to Define, Build and Control These Platforms Will Be Difficult and Dangerous
  • Recommended Actions

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