Gartner Research

What the Growth in Mobile Commerce Means to Marketers

Published: 21 August 2014

ID: G00266100

Analyst(s): Mike McGuire


With mobile commerce driving nearly 22% of digital commerce revenue, mobile marketers are taking on greater responsibility for the overall customer experience and engagement.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Mobile marketing initiatives will take on a new strategic urgency as companies look to increase mobile commerce's contribution to digital commerce revenue in light of massive consumer adoption of mobile devices
  • With nearly half of marketers surveyed believing digital commerce revenue will "significantly increase," expect mobile marketing to be a key player in defining digital commerce experiences
  • Mobile's emergence as a primary engagement channel for marketers will drive increasing demand for mobile marketing analytics
  • The Key Take-Aways

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