Gartner Research

Revitalize Your CRM Project by Adding a Cool Vendor From the Last Decade

Published: 21 August 2014

ID: G00264318

Analyst(s): David Kohler, Ed Thompson


Every year, Gartner analysts select the most original and exciting technology vendors for inclusion in Cool Vendors lists. A look back shows that the majority of these Cool Vendors can still deliver innovation and potentially differentiate and revitalize your CRM project.

Table Of Contents
  • Key Challenges



  • Use Gartner Cool Vendors Evaluations — Past and Present — to Identify Relevant CRM Technologies for Solving Business Issues
  • Understand the Innovations and Vendors That Gained CRM Market Recognition
  • When Considering Cool Vendors, Take Into Account Criteria Such as the Viability, Breadth and Depth of Their or Their Partners' Support Services, the Maturity of Their Vision, and TCO

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