Gartner Research

Business Moment: Retail Uses IoT and Mobile to Deliver Personalized Apparel

Published: 25 August 2014

ID: G00264056

Analyst(s): Van Baker


The emergence of Bluetooth LE beacon technology enables retailers to leverage the Internet of Things in conjunction with consumer mobile devices to personalize the shopping experience on a real-time basis.

Table Of Contents


  • Mobile IoT Business Moment
  • Implications of the Retail IoT Business Moment
  • Elements of the Business Moment
  • Digital Business Brings Potential for Numerous Business Moments

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