Gartner Research

Marketing's Role in Digital Commerce for High-Tech Providers

Published: 28 August 2014

ID: G00266098

Analyst(s): Laura McLellan, Jennifer S. Beck

Summary

Gartner's survey of digital commerce decision makers reveals that marketing's influence and role in digital commerce is expanding to include strategy, deeper analysis and choosing channels. To meet this challenge, high-tech marketers need to focus on leadership, innovation and collaboration.

Table Of Contents

Overview

  • Definitions Used in the Survey

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