Gartner Research

Impact of In-Memory Computing on CRM

Published: 28 August 2014

ID: G00268911

Analyst(s): Ed Thompson


CIOs and CRM leaders should assess the major impact that in-memory computing will have on specific types of CRM and in specific industries during the next five years. Existing CRM road maps and investment plans will need to be reviewed and revised.

Table Of Contents


  • Introduction
    • IMC Delivers a Range of Benefits for CRM
    • IMC With CRM Will Deliver Performance and Scalability Benefits to Most Organizations
    • IMC Benefits Vary by Functional Domain in CRM
  • IMC Impact on CRM Varies by Industry
  • Define Your IMC Priorities and Use Them to Evaluate Vendor Road Maps
  • The Emergence of IMC Will Require CIOs and CRM Leaders to Review and Revise Their CRM Strategies

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