Gartner Research

Gartner Survey Shows Retail Marketers Need to Focus More on Digital Commerce Strategy, Less on Promotions

Published: 28 August 2014

ID: G00266096

Analyst(s): Jennifer Polk , Julie Hopkins

Summary

Retail marketers' role in digital commerce is expanding. Some retail marketers take total responsibility for digital commerce, but others lag behind in critical activities like setting digital commerce strategy. Use our findings to increase your marketing team's impact on digital commerce success.

Table Of Contents

Overview

  • Definitions Used in Survey
    • Digital Commerce
    • Digital Marketing
    • Mobile Commerce
    • Social Commerce
    • Chief Customer/Experience/Engagement/Advocacy Officer
    • Chief Digital Officer
    • Digital Commerce Executive
    • Marketing Expense Budget

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