Gartner Research

2014 Strategic Road Map for the Future of Customer Analytics

Published: 29 August 2014

ID: G00261623

Analyst(s): Gareth Herschel


We are moving toward a world where organizations will have access to unlimited data and unconstrained analysis. Companies need to understand the direction of the market and emerging best practices in order to differentiate themselves through analysis.

Table Of Contents


  • Future State
    • Big Data Scenario
    • The Analytic Factory Scenario
    • Omniscience Scenario
  • Current State
    • Today's World
  • Gap Analysis and Interdependencies
    • Moving From Limited to Unlimited Data
    • Moving From Constrained to Unconstrained Analysis
  • Migration Plan
    • Higher Priority
    • Medium Priority
    • Lower Priority

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