Gartner Research

Mobility Unlocks Digital Business Moments

Published: 02 September 2014

ID: G00267311

Analyst(s): Nick Jones


Mobile devices and apps complement the principles of digital business moments to deliver new types of value to customers and employees. IT leaders must understand and address the challenges that business moments present.

Table Of Contents
  • Key Challenges



  • Look for Exploitable Business Moments in Key Processes and Relationships
  • Understand Personas and Habits
  • Establish a Real-Time Data Mining and Analytics Capability
  • Pay Attention to Privacy and Legal Risks

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