Gartner Research

Digitopia: Four Scenarios for Digital Business, and What to Do Now

Published: 03 September 2014

ID: G00269114

Analyst(s): Frank Buytendijk , Jorge Lopez


Digital business is happening; that much is apparent. Yet how digital business will unfold and reveal its societal and business impact remains less clear. Digital business leaders should use four Gartner scenarios to predict their digital future and make robust preparations for it.

Table Of Contents


  • Main Themes
  • Short Description of the Digital Business Scenarios
    • Digital Big Business
    • Digital Bazaar
    • Digital Wild West
    • Digitopia
    • Characteristics of the Four Digital Scenarios
  • Road Map to Digitopia
    • Current Situation
    • Stop 1
    • Stop 2
    • Stop 3
    • Stop 4
    • Flights and Triggers
  • So, What Should You Do?
    • Strategic Imperatives
    • Strategic Options
    • Strategic Question Marks


  • Every Era Has Its Theme

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