Gartner Research

Market Trends: A Renewed and Revitalized Enterprise Software Marketplace Emerges by 2016

Published: 04 September 2014

ID: G00263892

Analyst(s): Tom Eid, Chad Eschinger


The forces of cloud, digital business, information, analytics and mobility are creating new technology requirements, driving new purchasing patterns and establishing new competitive realities. Product and marketing managers must address these new trends in an increasingly competitive marketplace.

Table Of Contents


  • Four Influential Enterprise Software Market Trends
    • Cloud-Based Services
    • Digital Business
    • Information, Content and Data Analytics
    • Mobility
  • People-Centered Computing — From Technology as Tools to Business Moment

Market Trend

  • Signs of Recovery and Growth in the Enterprise Software Markets
  • Regional Trend
    • Asia/Pacific
    • Japan
    • Europe
    • Middle East and Africa
    • North America
    • Latin America

Market Structure Trend

  • Key Forces Affecting the Enterprise Software Marketplace
    • Technology Forces
    • Software Access, Delivery and Utilization Forces
    • Business Forces
  • What to Expect in 2015 and 2016

Buyer Trend

  • IT Budgets and Technology Refresh Cycles
  • Software Markets Continue to Transform With Buyers' Desire to Transition to the Cloud
    • Cloud Services
    • The Hybrid Model — ERP Software Marketplace Example

Technology Trend

  • Technology Evolution Improves Analytics, Content Sharing, Data Management and Personal Interactions

Contrarian View

  • Macroeconomic Effects Could Deter Growth Opportunities

Vendors to Watch

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