Gartner Research

Maverick* Research: Makers and Startups Are the Ones Shaping the Internet of Things

Published: 03 September 2014

ID: G00264116

Analyst(s): Jim Tully, Pete Basiliere


Makers and startups — not tech providers, consumer goods companies or enterprises — will drive IoT acceptance, use and growth through creation of a multitude of niche applications. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents


  • *Maverick Research
  • Introduction
  • Who Are the Makers?
  • Enterprise Elephants Cannot Drive the IoT
  • Makers + Startups = Innovation
  • Crowdsourcing Cultivates Makers
  • 3D Printing and Low-Cost Components Enable Makers
  • Factors Working Against Makers and Startups
  • Maverick Action Steps
    • Nurture a Maker Environment
    • Foster Individual and Small-Group Creativity
    • Invest in Makers and Startups
    • Plan for the Inevitable Disruption


  • The Maker Movement
    • Crowdsourcing by Organizations Small and Large

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