Gartner Research

Market Trends: Baidu, Alibaba and Tencent Are Becoming China's Cognizant Computing Service Brokers

Published: 05 September 2014

ID: G00265004

Analyst(s): Jane Zhang


Baidu, Alibaba and Tencent are buying and developing key assets to offer compelling cognizant computing solutions in China. Business and IT leaders need to decide whether to compete, cooperate or be acquired in the next 18 months.

Table Of Contents


Market Trend

  • The Rise of Brokerage Scenario to Cognizant Computing
    • Consumer Will Not Share Information With Every Vendor
    • Technology Becomes Insurmountable Hurdle for Businesses
    • The Roles and Services of the Cognizant Computing Service Broker
  • Market Structure Trend
    • BAT Is Competing for Leadership of Brokerage Scenario to Cognizant Computing
    • BAT Is Battling in Each Other's Home Ground
  • Technology Trend
    • BAT Invests in Key Technology Assets to Enable Brokerage Scenario to Cognizant Computing

Contrarian View

  • If Market Condition or Competitions Change, BAT Might Directly Engage in Product or Service Itself Rather Than a Service Broker Role

Vendors to Watch

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