Gartner Research

Where Mobile Fits on the Strategic Road Map

Published: 05 September 2014

ID: G00255412

Analyst(s): Jake Sorofman , Mike McGuire

Summary

A mobile extension of a digital marketing strategy makes it possible for mobile marketing executives and teams with a brand to be with customers and prospects at every stage of the relationship.

Table Of Contents

Analysis

  • Future State
  • Current State
  • Gap Analysis and Interdependencies
  • Migration Plan
    • Moving From Early Stages of Strategic Planning to a Timeline
    • Higher Priority
    • Medium Priority
    • Lower Priority

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