Gartner Research

Maturity Model for Data-Driven Marketing

Published: 05 September 2014

ID: G00255716

Analyst(s): Martin Kihn , Andrew Frank


The digital marketing team needs a data strategy to identify opportunities; execute, analyze and optimize programs; and enable responsive orchestration of efforts across channels. Our maturity model helps you move from collecting data to being a strategic intelligence function.

Table Of Contents
  • Key Challenges



  • Level 1: Ad Hoc
  • Level 2: Informative
  • Level 3: Real-Time
  • Level 4: Predictive
  • Level 5: Decisive
  • What to Do Next

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