Gartner Research

Emerging Market Analysis: Brazil, Market Insights for Your IT Strategies

Published: 08 September 2014

ID: G00264640

Analyst(s): Tuong Nguyen , Luis Anavitarte, Rajesh Kandaswamy


Brazil's IT spending will reach $124 billion in 2015. Strategic planners of technology and service providers should be highly selective in their IT investments and emphasize the business angle, particularly with the recent announcement that Brazil is in a technical recession.

Table Of Contents


  • Introduction
  • Economics of IT
    • The Demand: CIOs' Priorities
  • Critical Details to Act on to Impact the Market
  • Vertical Industries
    • Manufacturing and Natural Resources
    • Banking and Securities
    • Communications, Media and Services
  • Consumer Market
    • Still a Growing Middle Class With Strong IT Demands
    • Consumer Devices
    • Consumer Services

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