Gartner Research

How Context and Adaptive Techniques Impact the Authentication Market

Published: 09 September 2014

ID: G00269547

Analyst(s): Eric Ahlm

Summary

Adaptive authentication systems leveraging context have been widely used for online fraud detection in markets such as the financial industry, but several forces are driving the adoption of adaptive authentication in the enterprise marketplace.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Enterprise authentication buyers' continued quest to make strong authentication as frictionless as possible will drive their attention to adaptive authentication solutions
  • Enterprise mobile application project teams will demand that the user experience for mobile authentication be greatly simplified, which will drive authentication managers to seek out adaptive methods of authentication
  • Enterprise security managers building programs around advanced-threat detection will seek the value that adaptive solutions can provide in identifying compromised or risky user accounts

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.