Gartner Research

How Context and Adaptive Techniques Impact the Authentication Market

Published: 09 September 2014

ID: G00269547

Analyst(s): Eric Ahlm


Adaptive authentication systems leveraging context have been widely used for online fraud detection in markets such as the financial industry, but several forces are driving the adoption of adaptive authentication in the enterprise marketplace.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Enterprise authentication buyers' continued quest to make strong authentication as frictionless as possible will drive their attention to adaptive authentication solutions
  • Enterprise mobile application project teams will demand that the user experience for mobile authentication be greatly simplified, which will drive authentication managers to seek out adaptive methods of authentication
  • Enterprise security managers building programs around advanced-threat detection will seek the value that adaptive solutions can provide in identifying compromised or risky user accounts

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