Gartner Research

Tracking Social CRM Without a Magic Quadrant

Published: 11 September 2014

ID: G00265440

Analyst(s): Jenny Sussin

Summary

There's no longer a social CRM Magic Quadrant; however, Gartner produces a great deal of research in this area. IT application leaders should recognize that social applications have become part of department-level strategies, which an increasingly volatile vendor landscape has splintered to address.

Table Of Contents

Analysis

  • Social Applications Are Now Viewed as Department-Level Strategies
  • The Application Provider Landscape Has Splintered to Satisfy Department-Level Requirements
  • The Application Landscape Is Volatile

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