Gartner Research

Social Messaging Apps Disrupt Payment Markets

Published: 12 September 2014

ID: G00264341

Analyst(s): Christophe Uzureau , Ethan Wang


Tencent's WeChat wallet shows that social-messaging-based apps can extend their reach beyond payments, disrupting traditional providers. Bank CIOs can learn from social messaging apps to contextualize their digital wallet solutions and tie them to broader financial tools.

Table Of Contents


  • Social Messaging App Plays the Payment Innovation Game
    • Social Messaging App Captures Liquidity Targeted to New Customer Segmentation
    • Using Gamification to Stimulate Customer Acquisition
    • Social Messaging App Shifts Consumer Expectations Upward
    • Lessons Learned by Banks
  • Social Messaging Apps Open Their APIs as Catalysts to Innovation
    • Open APIs Play a Significant Role to Develop Payment Platforms
    • Transforming the Ecosystem for Proximity Payments
    • Lessons Learned by Banks
  • Regulatory Uncertainties Constrain Payment Innovations
    • Increasing Regulatory Pressure on Liquidity Risk Management
    • Balance Consumer Protection With User Convenience
    • Lessons Learned by Banks
  • Bottom Line
    • Recommendations

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.