Gartner Research

What the Growth in Social Commerce Means to Marketers

Published: 12 September 2014

ID: G00266101

Analyst(s): Jennifer Polk , Julie Hopkins


Many marketers use social marketing to engage online audiences, but may be missing a bigger opportunity to use social networking sites, content and tactics to drive revenue growth. Use this research to understand the impact of social commerce revenue growth on your marketing organization.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Social commerce contributes 18% of digital commerce revenue and drives more business value than marketers think
    • Designing and Developing Social Commerce Initiatives
  • Only 62% of companies consistently use social marketing to support digital commerce, suggesting untapped potential
    • Connecting Social Marketing to Social Commerce
  • Companies with a higher percentage of social commerce revenue rate themselves as more successful than competitors

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