Gartner Research

Market Trends: Selling and Marketing SCM to Midsize Businesses, Worldwide, 2015

Published: 15 September 2014

ID: G00262829

Analyst(s): Robert Anderson , Chad Eschinger


This is a summary analysis for sales and marketing managers and other strategists who need to know key trends, buying behaviors and key competitors for the midsize supply chain market in 2015.

Table Of Contents


  • The Business Case for Midmarket SCM Solutions in 2015
  • Current Midsize SCM Buyer Expectations
  • Geographic Distinctions in Buying Behaviors

Market Trend

  • Top 10 Midmarket SCM Trends For 2015
    • Attracting and Retaining Customers
    • Digital Business and SCM Merge to Enhance Visibility and Collaboration
    • Cloud Solutions
    • Globalization
    • Buyers From Outside of IT
    • Third-Party Outsourcing
    • Mobility
    • Retail Supply Chain Embracing Multichannel Storefront
    • The Internet of Things
    • Supply Chain Analytics Trumping Big Data

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