Gartner Research

Competitive Landscape: Smartwatches and Smart Wristbands, Worldwide, 2014

Published: 16 September 2014

ID: G00259804

Analyst(s): Angela McIntyre, Annette Zimmermann


With the smartwatch market about to take off, product managers need to find the right design and technology balance to approach consumers. Devices based on Android will be one of the main drivers of consumer mass-market adoption.

Table Of Contents


  • Introduction
  • Competitive Situation and Trends
    • Smartphone Vendors Are Expanding Into the Wearables Market, Trying to Extend the Ecosystem
    • Sales Starting to Take Off but Some Hurdles Remain
    • Form Factors Are Merging Into Watch-Fitness Band Hybrids; New Shapes Are Proliferating
  • Market Players
    • The Role of Traditional Watchmakers
  • The Future of Competition
    • The Channel Conundrum — Online Channel the Most Promising and Efficient Sales Channel of All
    • The Next Chinese White-Box Wave
    • Android Wear: An Important Part in Solving the User Interface Challenge
    • The Service Platform Battle
    • Revolutionary Versus Evolutionary
    • The Competitive Landscape in 2018: Fragmentation and a Major Lifestyle Brand With a Halo Product
  • Competitive Profiles
    • Garmin
    • Casio
    • Meta Watch
    • Motorola
    • Martian Watches
    • Samsung
  • References and Methodology

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