Gartner Research

Experimentation Is Key to Strategy in the Era of Digital Business

Published: 17 September 2014

ID: G00260164

Analyst(s): Owen Chen , Mary Mesaglio , Richard Hunter


In an era of rapid, drastic change, focused experimentation is a tool for defining strategy. CIOs are essential players in focused enterprise experimentation.

Table Of Contents


  • Strategy Has Always Been Hard, and It's Getting Harder
  • Experiments Are Necessary to Form and Validate Great Strategies
  • Look First to the Value Proposition
  • Inspiration Is Random; Experiments Are Not
  • Avoid Common Pitfalls
  • Get Ready for the Era of Experiments

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