Gartner Research

Market Guide for Life Sciences Social Media Analytics

Published: 18 September 2014

ID: G00262419

Analyst(s): Don Scheibenreif

Summary

This research profiles eight vendors of tools used to analyze interactions on public-facing social media for the life sciences industry. It will help buyers understand the social media analytics landscape and vendor-specific functionality for listening to patients and doctors.

Table Of Contents

Market Definition

Market Direction

Market Analysis

  • Overview of Social Media Analytics
  • Feature and Functionality Categories
    • Information Sources Analyzed
    • Analysis Techniques
    • Routing and Alerts
    • Functional Assessments and User Satisfaction

Representative Vendors

  • Ceiba
  • IBM
  • IMS Health
  • Liquid Grids
  • ListenLogic Health
  • Qforma
  • Visible Technologies
    • Vendor to Watch: Rage Frameworks

Market Recommendations

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