Gartner Research

Top Use Cases and Benefits of Social Marketing

Published: 22 September 2014

ID: G00264685

Analyst(s): Julie Hopkins

Summary

Social marketing means different things to different people inside an organization; aligning efforts with use cases can add efficiency and improve measurement. Use this research to understand five social marketing use cases at work to determine how they'll bring value to your business and customers.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Develop a Social Marketing Engagement Strategy to Build Relationships and Retain Customers
  • Adopt Social Campaign Management to Coordinate Your Work Inside an Organization and Across Social Channels
  • Use Advanced Social Analytics to Monitor Activity and Measure Business Outcomes
  • Leverage Customer Communities for Market Research and Collaboration
  • Source Innovation From Prospects, Customers and Experts Alike

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