Gartner Research

Moving On Up: Microsoft, Oracle, Salesforce.com and SAP's Social Applications for CRM

Published: 22 September 2014

ID: G00264277

Analyst(s): Jenny Sussin , Michael Maoz

Summary

The four market leaders for CRM software (Microsoft, Oracle, salesforce.com and SAP) have moved into the social application space. Application leaders supporting CRM initiatives must familiarize themselves with the social functionality of these vendors in anticipation of business requests.

Table Of Contents

Analysis

  • Microsoft
    • Microsoft Social Listening
    • Insights by InsideView
    • Microsoft Yammer
  • Oracle
    • Oracle Social Marketing Cloud Service
    • Oracle Social Engagement & Monitoring Cloud Service
    • Oracle RightNow Social Monitor Cloud Service
    • Oracle RightNow Support Community Cloud Service
    • Oracle RightNow Innovation Community Cloud Service
    • Oracle RightNow Self Service for Facebook Cloud Service
    • Oracle Social Network Cloud Service
    • Oracle Social Commerce Solution
  • Salesforce.com
    • Salesforce.com Radian6 Buddy Media Social Studio
    • Salesforce.com Radian6
    • Salesforce1 Community Cloud
    • Salesforce Chatter
  • SAP
    • Adobe Social from SAP
    • SAP Cloud for Social Engagement
    • SAP Social Contact Intelligence
    • SAP Jam
    • Hybris Social Commerce Module

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