Gartner Research

A New Marketing Analytics Framework for CMOs

Published: 22 September 2014

ID: G00269475

Analyst(s): Martin Kihn


The new digital CMO makes analytically driven decisions based on a complex web of systems, processes and people. This research provides CMOs and analytics leads with a flexible framework to define key CMO decisions and align them with critical analytical capabilities and data sources.

Table Of Contents


  • Understand
  • Create
  • Manage: Marketing
    • Analytical Support for the CMO
    • Analytical Capabilities
    • Sources of Information
  • CMO Dashboard

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