Gartner Research

Market Trends: Cloud Solutions and Digital Commerce Will Drive Mobile Payment Adoption

Published: 23 September 2014

ID: G00264792

Analyst(s): Sandy Shen

Summary

Digital commerce will lead to use cases that are conducive for mobile payment adoption, while cloud solutions remove some adoption hurdles by making the service ride on existing infrastructure. Mobile payment solution provider product managers need to make payment frictionless to make it successful.

Table Of Contents

Introduction

Market Trend

  • Digital Commerce and Engagement Are Key to Mobile Payment Adoption
    • Discover Catalyst Use Cases of Digital Commerce

Technology Trend

  • Multiple Technologies Will Coexist in the Next Five Years
    • Bar Code
    • Audio
    • Location-Based Payment
    • Electromagnetic Induction
    • NFC
  • Cloud-Based Solutions Will Capture Majority Share
  • HCE Will Speed NFC Deployments

Buyer Trend

  • Banks Have Not Succeeded in Extending From Mobile Banking to Mobile Commerce
  • Retailers Engage Customers With Mobile Commerce Apps
  • Telcos Find Sweet Spot in Emerging Markets but Struggle in Mature Markets
  • Technology Providers Are Driving Innovation

Vendors to Watch

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.