Gartner Research

Market Trends: Cloud Solutions and Digital Commerce Will Drive Mobile Payment Adoption

Published: 23 September 2014

ID: G00264792

Analyst(s): Sandy Shen


Digital commerce will lead to use cases that are conducive for mobile payment adoption, while cloud solutions remove some adoption hurdles by making the service ride on existing infrastructure. Mobile payment solution provider product managers need to make payment frictionless to make it successful.

Table Of Contents


Market Trend

  • Digital Commerce and Engagement Are Key to Mobile Payment Adoption
    • Discover Catalyst Use Cases of Digital Commerce

Technology Trend

  • Multiple Technologies Will Coexist in the Next Five Years
    • Bar Code
    • Audio
    • Location-Based Payment
    • Electromagnetic Induction
    • NFC
  • Cloud-Based Solutions Will Capture Majority Share
  • HCE Will Speed NFC Deployments

Buyer Trend

  • Banks Have Not Succeeded in Extending From Mobile Banking to Mobile Commerce
  • Retailers Engage Customers With Mobile Commerce Apps
  • Telcos Find Sweet Spot in Emerging Markets but Struggle in Mature Markets
  • Technology Providers Are Driving Innovation

Vendors to Watch

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