Gartner Research

Business Moment: Reconstructing the Retail Consumer Experience

Published: 24 September 2014

ID: G00270005

Analyst(s): Miriam Burt , John Davison


This research shows CIOs how business moments will drive new business models as the lines between the physical and virtual worlds begin to blur. Moreover, business moments will accelerate the transformation of retail digital businesses and act as a catalyst for the blurring of industries.

Table Of Contents


  • Digital Business Brings Potential for Numerous Business Moments
    • Example: Reconstructing the Retail Consumer Experience
    • Implications of This Business Moment
  • What Is Digital Business?

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