Gartner Research

Maverick* Research: How Big Data Causes Business Meltdown

Published: 26 September 2014

ID: G00268417

Analyst(s): Ted Friedman , Mark Beyer


Big data is bad. It misdirects unsophisticated managers from key patterns while they mistake the meaningless for reality. In the hands of the naïve it will cause more harm than good. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions).

Table Of Contents


  • *Maverick Research
  • Big Data: The Prevailing Wisdom
    • When Data Derivatives Create Risk — Some Real-World Examples
    • The Concept of Data Derivatives: The Basis of Big Data
    • It Is Easy to Create Data Derivatives and Be a "Bad" Data Scientist
    • How to Avoid the Data Derivative Trap

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