Gartner Research

Maverick* Research: We Analyze Too Much, and Synthesize Too Little

Published: 26 September 2014

ID: G00268130

Analyst(s): Thomas Oestreich , Dan Sommer, Frank Buytendijk


Analytics suffers from diminishing returns as strategy, innovation and operations are riddled with lack of data and ambiguity. Analytics professionals must become synthesists. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents


  • *Maverick Research
  • Really?
  • What Is Synthesis?
  • Applying Synthesis
  • Scenario Planning
  • TRIZ
  • Options-Based Strategies
  • System Theory
  • Ambidexterity
  • Evaporating Clouds (Conflict Resolution Diagrams)
  • Analysis and Synthesis
  • How to Get Started?

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